Expert advice on successful business development in the electronics industry
Would you sell a sports car without highlighting its performance ?
No? – So why do you want to sell your EMS services without promoting your core competence?
For the majority of EMS service providers, marketing is a red rag to a bull:
Abstract concepts, buzzwords and few tangible results.
As Henry Ford once said:
I waste HALF of my marketing budget every year; I just can’t tell you which HALF it is.
Nevertheless, EMS without visible expertise is like a new sports car without performance figures.
You’d still prefer to design, maintain and enjoy the sports car – but customers need to know what potential lies within it.
It’s exactly the same with your expertise:
For you, this goes without saying, but you first need to let your potential customers know about it.
So don’t be put off by the complex jargon in marketing – start making your expertise a little more visible today.
If you need a helping hand getting started, we’re happy to assist!
If you already feel confident: Good luck! Just get started and showcase your expertise!
A customer portal for electronics service providers – much more than just digital data management!
🔶24/7 availability
🔶Acquiring new customers via the website
🔶Efficient quotation processing
🔶Higher data quality
🔶Easy to use – just like well-known, international electronics portals
An electronics customer portal increases visibility and reduces barriers to ordering – for new customers, but especially for first-time customers in electronics manufacturing, for whom the European EMS sector is often too obscure.
Find out how your company, too, can make the most of the benefits of its own customer portal!
7 steps to maximise the reach of your EMS customer portal
- Integrate a link to the portal in a prominent position on the website
- Optimise the website for search engines with a focus on the portal
- Provide targeted information to existing customers about the portal’s features and their benefits
- Actively onboard existing customers
- Integrate a QR code linking to the portal into all digital and print media
- Explain the portal’s features on LinkedIn – monthly posts on various features
Don’t forget:
Send repeated reminders to existing customers who have shown little interest in the portal so far
Seven internal measures for the successful launch of your EMS customer portal
- Import item numbers from the ERP system into the customer portal
- Select and train staff who are to work with the portal
- Carry out internal test orders with the selected staff
- Carry out test orders with two trusted customers
- Adapt the process description based on the experience gained from the test orders
- Provide training on the adapted processes
- Carry out a final test order using the new processes and get started!
Customers and staff need time to get used to new tools and ways of working!
Be patient, address any concerns or queries, and organise further training where necessary – for both customers and staff.