Visibilty | Efficiency | Business Development

EMS Marketing

Would you try selling a sports car without highlighting its performance ?

No? – So why should you try selling your EMS services without promoting your core competences?

Marketing for EMS providers

The European electronics industry possesses a great deal of expertise and experience in the development, industrialisation and manufacture of complex assemblies and modules.

What they often lack is
  • active sales
  • European partners
  • fast, digitalised processes
  • digital visibility & reach
  • a clear strategy & a distinctive portfolio
  • efficient software solutions for SMEs
We help you to overcome these hurdles, so that you can position yourself for the future in Europe’s E(2)MS landscape !
EMS assembly line

To allow you to continue focusing on your core competence – the development and manufacture of electronics – and the day-to-day challenges that come with it – such as unreliable supply chains and product discontinuations – we will develop a marketing strategy for you, incorporating all the relevant analogue and digital elements of modern communication.

We support you in your day-to-day operations, understand your customer base, market focus and objectives – so that, based on this, we can develop a bespoke, sector-specific concept tailored to your EMS profile. This will boost your visibility, help you stand out from the competition and let your existing customers know what skills and technologies you have mastered beyond the services they have previously booked with you.
New business is not generated solely through new customers – it also arises through dialogue with existing customers, as they continually gain fresh insights into the possibilities offered by modern electronics manufacturing. Our services, designed to ensure a contemporary and industry-appropriate public image and communication strategy for EMS and E2MS experts, include:
Vertragsabschluss
EMS-Profil

EMS provider profile

Digital- und Printmedien

Digital & printed media

Webdesign

Website & LinkedIn

Marketing Status-Check

Marketing status check

Unternehmenspräsentation

Company Presentation

Kampagnen

Marketing campaings

Introduction
EMS Marketing
EMS BizDev
Die Zukunft der europäischen Elektronik
Warum EMS Geschäftsentwicklung
Markeinführungszeit
Anwendungsfälle

Download presentation

Arrange introductory call

Find out more…

Why marketing and business development specifically for EMS?

INDUSTRY-SPECIFIC STRATEGY Demands for efficiency, documentation and transparency are constantly increasing. Until now, the sector has operated in isolation and is largely undigitised. – Marketing and sales were scarcely necessary – experience is lacking. We understand the company, its core competencies and objectives. Based on this, we design a bespoke concept.
TIME SAVINGS EMS is a B2B business built on trust: Without a deep understanding of the industry, EMS marketing cannot be successful. Traditional marketing agencies need to be supplied with industry-specific content, which takes a lot of time. – We identify and implement relevant, up-to-date EMS topics for your website and your social media strategy.

Fragmented supply chains

Low visibility and lobbying

Rapid technological change

Your EMS strategy for every eventuality

Capital acquisition

  • Sustainable product and service portfolio
  • Strategy presentation for financing partners
  • Consistent corporate identity across print and digital media
  • Transparency and efficiency in the supply chain
  • Automation of data processing and workflows

Business Succession & Restructuring

  • Latest EMS provider profile
  • Website & LinkedIn profile
  • Customer portal
  • Data automation in quotation and order processing
  • European partnerships and networking

Positioning ourselves for the future at an early stage

  • Strategic EMS provider profile
  • Modern brand identity with website and customer portal
  • Data automation in quotation and order processing
  • European supply chain
  • Technology strategy for the future
Change Light-LY SaaS EMS
Visibility and reach are not everything. Particularly in these times of change, it is essential to have efficient and adaptable processes in place and to be able to offer a contemporary portfolio of products and services. The legal requirements for transparency and traceability – not only of batches and components, but also of raw materials, hazardous substances and CO₂ emissions – are becoming increasingly complex and labour-intensive to implement.

It is therefore essential to automate routine tasks involved in the collection, analysis and processing of data as far as possible, leaving only the assessment of the results to experienced experts.

This leaves them with valuable working time for
  • maintaining customer relationships
  • strategic tasks and
  • optimising the interfaces between departments
When it comes to data processing – particularly where order data and the protection of the intellectual property of the product’s creators are concerned – the highest standards must be applied to protect the data from unauthorised access, manipulation or destruction.

Specialized software solutions for the EMS industry that are demonstrably developed and hosted in Europe are a key component in meeting these requirements.

Change Light-Ly Hosted in Germany and GDPR compliant

For one thing is certain:

The future of the European electronics industry does not lie in the mass production of consumer electronics.

Rather, it lies in sectors with the highest demands for performance, durability, reliability, and protection of the product concept:

Medical
technology

Medical
technology

Railway

Communication

IT infrastructure

In addition to tailoring your marketing and corporate identity to your industry, we therefore also offer comprehensive strategic services specifically for the E(2)MS sector to
  • European networking
  • Employee empowerment
  • Innovation management
  • Reducing time to market
  • Increasing data transparency
  • Reducing time to market
  • Overcoming fear of change
  • Revising your product portfolio
  • Increasing supply chain transparency & data security
  • Digitalisation in accordance with the GDPR, developed and hosted in Europe
Rapid Prototyping

Rapid Prototyping

Europa

European Network

Dateneffizienz

Efficient Data Processing

Team Empowerment

Team 
Empowerment

Hands On

Practical solutions

Optimum Time To Market

Optimal time-to-market

is one of the key competitive advantages for companies and locations today.

Several factors play a key role in the development process to ensure market entry at the right time:

  • Rapid prototyping
  • Early assessment of manufacturability
  • Obsolescence testing and continuous monitoring

    Further major influencing factors include

    • Timely checking of delivery times for all components
    • Availability and lead times for specialised printed circuit board substrates (for RF applications)
    • Access to expert knowledge for the key technologies in the project
    • Optimal allocation of roles within the project
    • Clear definition of responsibilities within the project

    FAQ

    How can I increase visibility and reach as an EMS provider?

    EMS providers can build visibility and reach by:

    • Developing individual marketing strategies tailored to the industry, as well as to your core competencies and goals
    • Creating digital and analogue communication measures to increase visibility and stand out from the competition
    • Regularly informing existing customers about new  capabilities and technologies that go beyond the services they have previously booked

    How can I differentiate my company more clearly from competitors as an EMS provider?

    By creating a distinctive profile that highlights your unique capabilities and technologies. Every EMS provider is unique in the combination of services it offers. This profile includes:

    • EMS provider profiles that clearly present your expertise
    • A consistent brand presence across print and digital media, such as your website, LinkedIn and customer portal
    • Industry-specific strategies that emphasize your core competencies

    I need a marketing strategy for my EMS company – who can help me?

    CHANGE LIGHT-LY is an expert in EMS marketing and develops an industry-specific marketing strategy for you that:

    • Takes your customer structure, market positioning and goals into account
    • Combines analogue and digital elements of modern communication
    • Saves time and resources, as no in-depth industry knowledge is required on your side

    How can I implement my marketing campaigns efficiently as an EMS provider?

    The following measures are suitable for efficient and successful campaigns and marketing in the EMS sector:

    • Creation of digital and print media, such as websites, LinkedIn content and brochures
    • Implementation of marketing campaigns tailored to your target group
    • Marketing status checks to assess the current state of your marketing and identify optimization potential

    How can I increase incoming orders as an EMS provider?

    You can generate incoming orders not only through new customers, but also by:

    • Engaging in dialogue with existing customers to open up new perspectives on modern electronics manufacturing
    • Clearly communicating your capabilities and technologies that go beyond the services previously booked
    • Using active sales and European partners to expand your network

    How can I find European partners for my EMS company?

    By building European cooperations and networks in order to:

    • Strengthen your supply chain
    • Increase your visibility within the European EMS landscape
    • Use joint projects and synergies with other EMS providers

    How can I digitalize my EMS processes and make them more efficient?

    Depending on your company’s current situation, there are various possible starting points:

    • Data automation in quotation and order management, for example through ERP systems
    • Efficient data processing, for example for batches, components, raw materials and CO₂ emissions
    • Data protection through GDPR-compliant solutions developed and hosted in Europe
    • Transparency and traceability within the supply chain

    Which software solutions are available for EMS providers that are developed and hosted in Europe?

    There are specialized software solutions for the EMS industry that:

    • Are developed and hosted in Europe
    • Are tailored to the needs of the industry and specifically address SMEs
    • Offer a high level of data security, including protection against unauthorized access, manipulation or destruction
    • Enable the automation of routine tasks, such as capturing, analyzing and preparing order data
    • Include EMS solutions such as Banyan, bee produced and Kewano

    How can I position my EMS company for the future?

    You can strategically plan for the future of your EMS company by:

    • Developing a future-ready product and service portfolio together with innovative start-ups
    • Creating strategy presentations for your financing partners
    • Implementing European supply chain solutions
    • Having technological future strategies developed for your EMS services

    How can I prepare my EMS company for business succession or realignment?

    For preparing a realignment or business succession, we recommend the following steps:

    • Creation of your future-oriented, innovative EMS provider profile
    • Modernization of your brand presence, including website, LinkedIn and customer portal
    • Data automation in quotation and order management
    • Development of European cooperations and networking
    • Cooperation with innovative start-ups

    How can I shorten my time-to-market as an EMS provider?

    You can optimize time-to-market in the EMS sector by:

    • Implementing rapid prototyping
    • Carrying out an early manufacturability assessment
    • Conducting obsolescence checks and continuous monitoring
    • Ensuring timely checks of delivery times for all components
    • Taking into account the availability and delivery times of special PCB substrates, for example for RF applications