Visibilty | Efficiency | Business Development

EMS Marketing

Webinars, courses & events:
Business development
for the electronics industry

Webinars

Courses

Events

For electronics manufacturers, marketing and business development are often abstract concepts that are difficult to integrate into day-to-day production.

That is why we have developed a webinar and training programme that makes marketing manageable and tangible for EMS service providers.

Our free introductory webinars demonstrate why marketing is also a key factor for the EMS sector and how to position your company effectively.

In our advanced courses, we address the specific questions and issues facing your business – either as a private course tailored to your company or as an open course alongside other service providers.

Jasmin Konnegen electronics engineer

M. Eng. Jasmin Konnegen
Your Course Guide & Passionate Electronics Expert

In addition, we offer practical strategies for attracting and winning new customers through your own customer portal, automated data processing and an efficient quotation process.

Company presentation

Website and customer portal

LinkedIn
presence

Exhibitions and events

Print media & promo gifts

Networking

Webinars – Tailored for the EMS industry

Through our webinars, we regularly provide insights into a practical marketing approach for European EMS providers at

– in German, English and French –

to help strengthen the reach of the European electronics industry.

Marketing?! – But I just want to produce!

Most European electronics manufacturers have probably thought this at some point…

We take the fear out of the word ‘marketing’ and present practical approaches for everyday use.

Book your place on our calendar for the next introductory session and find out how marketing and day-to-day production can be reconciled in the EMS sector.

Basis of
EMS Marketings

Find out everything you need to know about the cornerstones of a successful EMS marketing strategy:

  • Demonstrate your expertise
  • Keep your website up to date
  • Share important knowledge
  • Offer a customer portal
  • Networking and partnerships

Duration: 60 minutes

Strategic use of your EMS customer portal

Integrate the customer portal into your lead generation and process optimisation strategies:

  • Available round the clock
  • An optimised enquiry process modelled on international portals
  • Promote your business securely and effectively
  • Optimise your quotation processes

Duration: 60 minutes

Websites and LinkedIn for EMS service providers

Optimise your digital presence to boost your visibility and reach:

  • Update your website
  • Search engine optimisation
  • Showcase your expertise
  • Basic knowledge
  • Build your presence on LinkedIn

Duration: 60 minutes

The topic you’re interested in isn’t currently available in the right language?

No problem! We’d be happy to schedule an additional session, provided we have at least three participants.
Contact us and let us know which topic you’d like to learn more about and in which language.
Ideally, send us three date suggestions of your choice right away!

Do you have a marketing question that we don’t yet offer as a course?

Let us know what’s missing! You’re probably not the only one interested in the topic, and we can quickly find more participants for an introductory course on your topic!

Tailored courses – online and face-to-face

All all topics and courses are also available as private corporate events – in-person or virtual – tailored to your specific needs.

Contact us for a customized course program aligned with your company’s service and technology offerings:

  • General introduction to the topic
  • Best practices for the EMS industry
  • Immediate application of what you’ve learned with your employees using examples from your daily work

For optimal results, we recommend a maximum of 5 participants for online sessions and a maximum of 8 participants for in-person sessions:

Let’s create your individual course schedule, together:

 

  • Where do you have the greatest need?
  • Where are you already well-positioned?
  • Which topics are the highest priority?
  • Where is an introduction sufficient, and where are in-depth workshops and concrete work on your company’s content required?

Course topics & modules

Company presentation

  • Strategy-oriented
  • Product-oriented
  • Technology-oriented

Website

  • Domain & Webspace
  • Content Management
  • Content & Expertise
  • Set-up
  • Maintenance & Expansion

LinkedIn

  • Building a profile
  • Creating content
  • Gaining followers
  • Flyers
  • Business cards
  • Promotional items

Trade fairs & events

  • Relevant formats
  • Talks
  • Organising your own events

Customer acquisition

  • LinkedIn
  • By telephone
  • By email
  • By post
  • In person

Events that connect the European electronics industry
In-person and virtual

ProudlyEngineeredInEurope ChangeLight-Ly

CHANGE LIGHT-LY and bee produced are founders, driving force, speakers, and moderators at ProudlyEngineeredInEurope, the network for the entire European electronics supply chain.

Amongst the participants of our events we

Share expertise and knowledge

Find partners, customers and suppliers

Increase visibility and reach

Showcase hidden champions

Strengthen European Electronics

Check out our event calendar on Luma, find an event that suits you and register now:

For our in-person events in Berlin, Paris, Strasbourg, Salzburg, and Vienna, we are regularly looking for interesting production facilities that would like to become hosts!

We handle the organization and the speakers—the host gets to showcase their expertise and give participants a tour of their production facilities.

To ensure personal interaction and optimal networking, we aim for a group size of 30 to 50 people.

Contact us if you’d like to become a host for Europe’s electronics industry!